About Us

ESDC UK Ltd was set up in August 2009 to deliver PPA in SEN schools around Coventry. After being extremely successful in this area and establishing ourselves as a major player within the sports sector we have expanded the company. We now currently offer Curriculum Delivery, breakfast and after-school coaching, BTEC lecturing, holiday activities, birthday parties, a mobile climbing wall and a 3G Football Pitch.

Our team of expert coaching staff all specialise in a variety of sports, from dance and gymnastics to tag rugby, hand ball and cricket. All staff hold at least one Level 2 coaching qualification and participate in a minimum of 6 training days per year to help with their CPD portfolios. Everyone employed by us will hold a valid and up-to-date enhanced disclosure and first aid certificate.


Aaron Daniel – Director

  • Degree in Physical Education with Outdoor Recreation Management
  • Over 14 years experience in the sports industry in management positions, coaching roles and teaching
  • Founded Elite Sports with Terry Harvey in 2009

Terry Harvey – Director

  • Degree in Sports Management
  • Over 18 years experience in the sports development and coaching sector
  • Worked with local and national football clubs both in coaching and strategic roles
  • Founded Elite Sports with Aaron Daniel in 2009


Nathan Blundell –  Sports Development Officer 


  • Sports Development officer appointed June 2017



James Pringle – Sports Coach  

  • Sports coach with ELITE Sports for 4 years
  • FA Level 2 Football Coach & FA Level 1 Goalkeeping Coach
  • Level 2 Award in Multi-Skills



Andrew Bordley – Sports Coach  

  • Sports coach with ELITE Sports for 9 years
  • FA Level 2 Football Coach
  • Level 1 Cricket Coach
  • Wheelchair Basketball Assistant Coach
  •  Level 2 Award in Multi-Skills

Kerry Bigham – Outdoor Activities C0-orninator 

  • Outdoor Activities Co-Ordinator with ELITE Sports for 5 years
  • Climbing Wall Award
  • GNAS Archery Coach
  • Level 2 Mountain Bike Instructor