About us

ESDC UK Ltd was set up in August 2009 to deliver PPA in SEN schools around Coventry. After being extremely successful in this area and establishing ourselves as a major player within the sports sector we have expanded the company. We now currently offer Curriculum Delivery, breakfast and after-school coaching, BTEC lecturing, holiday activities, birthday parties, a mobile climbing wall and a 3G Football Pitch.

Our team of expert coaching staff all specialise in a variety of sports, from dance and gymnastics to tag rugby, hand ball and cricket. All staff hold at least one Level 2 coaching qualification and participate in a minimum of 6 training days per year to help with their CPD portfolios. Everyone employed by us will hold a valid and up-to-date enhanced disclosure and first aid certificate.


Aaron Daniel

  • Degree in Physical Education with Outdoor Recreation Management

  • Over 15 years experience in the sports industry in management positions, coaching roles and teaching

  • Founded Elite Sports with Terry Harvey in 2009

Terry Harvey

  • Degree in Sports Management

  • Over 19 years experience in the sports development and coaching sector

  • Worked with local and national football clubs both in coaching and strategic roles

  • Founded Elite Sports with Aaron Daniel in 2009


James Pringle - Sports Coach

  • Sports coach with ELITE Sports

  • FA Level 2 Football Coach

  • FA Level 2 Goalkeeping Coach

  • Level 2 Award in Multi-Skills

  • Level 1 Cricket Coach

Kerry Bigham - Outdoor Activities & Sports Coach

  • Outdoor Activities & Sports Coach with ELITE Sports

  • Climbing Wall Award

  • GNAS Archery Coach

  • Level 2 Mountain Bike Instructor

  • Level 3 Forest School Leader

Graham Norman - Outdoor Activities & Sports Coach

  • Outdoor Activities & Sports Coach with ELITE Sports

  • FdA Young People’s Serves 

  • NVQ Level 2 Youth & Community Work

  • 13+ Years experience in the voluntary youth work sector 

  • Level 3 Forest School trained

  • Sports Leaders UK Trained Tutor

  • Climbing Wall trained

Isaac Tse - Sports Apprentice

  • Currently in first year apprenticeship “Sports Development”

  • Specialises in Tennis