About us

ESDC UK Ltd was set up in August 2009 to deliver PPA in SEN schools around Coventry. After being extremely successful in this area and establishing ourselves as a major player within the sports sector we have expanded the company. We now currently offer Curriculum Delivery, breakfast and after-school coaching, BTEC lecturing, holiday activities, birthday parties, a mobile climbing wall, 3G Football Pitch and a swimming programme. In December 2018 we took ownership of the old Arley Sports Centre, now called ELITE Sports Centre. The centre now offers brand new gym equipment, a functional training zone, over 14 exercise classes per week, sports hall hire for indoor football, badminton, basketball etc as well as birthday parties, children’s holiday clubs and more.

Our team of expert coaching staff all specialise in a variety of sports, from dance and gymnastics to tag rugby, hand ball and cricket. All staff hold at least one Level 2 coaching qualification and participate in a minimum of 6 training days per year to help with their CPD portfolios. Everyone employed by us will hold a valid and up-to-date enhanced disclosure and first aid certificate.


Aaron Daniel

  • Degree in Physical Education with Outdoor Recreation Management

  • Over 15 years experience in the sports industry in management positions, coaching roles and teaching

  • Founded Elite Sports with Terry Harvey in 2009

Terry Harvey

  • Degree in Sports Management

  • Over 19 years experience in the sports development and coaching sector

  • Worked with local and national football clubs both in coaching and strategic roles

  • Founded Elite Sports with Aaron Daniel in 2009


James Pringle - Coaching Development Officer

  • Coaching Development Officer with ELITE Sports

  • FA Level 2 Football Coach

  • FA Level 2 Goalkeeping Coach

  • Level 2 Award in Multi-Skills

  • Level 1 Cricket Coach

Graham Norman - Community Development Officer

  • Community Development officer with ELITE Sports

  • FdA Young People’s Serves 

  • NVQ Level 2 Youth & Community Work

  • 13+ Years experience in the voluntary youth work sector 

  • Level 3 Forest School trained

  • Sports Leaders UK Trained Tutor

  • Climbing Wall trained

Kerry Bigham - Outdoor Activities & Sports Coach

  • Outdoor Activities & Sports Coach with ELITE Sports

  • Climbing Wall Award

  • GNAS Archery Coach

  • Level 2 Mountain Bike Instructor

  • Level 3 Forest School Leader

Hillary Williams Smith - Head Gymnastics Coach (Sundays)

  • Bio to follow

Stephen Neal - Head Trampoline Coach

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Sharon Greenway - Yoga Instructor

  • Bio to follow

Bethany Astley - Assistant Gymnastics Coach (Sundays)

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Olivia Street - Assistant Gymnastics Coach (Sundays)

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